It was many years back that I read Kevin Kelly say “your attention is your currency.” The futurist technologist was defining the most sought after asset of this new economy - your attention. Now of course that has always been true. We would not be drowning in ads and billboards without this aggressive competition for our attention.
But the supercomputers in our pocket and the unprecedented amount of intimate, personal data that we now willingly give away, mean that our attention is literally being mined. It is being extracted from us.
Tristan Harris gave a powerful TED Talk on this very topic. I encourage you to take the 16 minutes and watch it. Your thoughts are being shaped by someone else.
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